Our roots began in 1990s rural New Mexico; working with the toughest crowds- youth in residential treatment centers, alternative schools- and other populations that were easier to reach. The world was just becoming truly networked in the way we now take for granted. Through media education, formerly apathetic students were inspired and guided in finding their voices; they experienced something that touched their lives in a positive way. Technological changes in the 21st century now require a different approach to interacting with and working in our world. Pamela saw a need to expand media literacy education in individual classrooms in the second decade of the century. So, she set out to The New School for more education and perspective in the field. Armed with new knowledge, she set out to facilitate new ways to participate in our mediated world in and out of schools. Media Heads was born.