Our roots began in classrooms in rural New Mexico in the late 90s working with the toughest crowds- youth in residential treatment centers, alternative schools- and other populations that were easier to reach. Some of those students were pulled out of apathy, inspired and guided in finding their voice or at least in experiencing something encouraging that touched their lives in a positive way. Back then, the world was just beginning to be networked in the way we know now. Technological changes required a different approach to interacting and working in our world. Pamela saw a need to expand media literacy education faster than her approach in individual classrooms in the second decade of the century. So she set out to The New School for more education and perspective in the field armed with knowledge so that she can be a bridge to facilitate new ways to participate in our mediated world in and out of schools. Media Heads was born.