Pamela Pereyra: Founder and Executive Director

Pamela is recognized as the leading voice for Rural Media and Learning, as the chair for Media Literacy Now in New Mexico, an an expert in Youth Media Programs since 1999, as a fountain of resources for the latest information on Learning and Media, as major promoter and implementer of Critical Media Literacy and as leading NM coach on the Thoughtful Integration of Media and Technology.

With a bachelor’s in Mass Communication and M.A. in Media Studies and various certifications including Media Literacy, Pamela has the background knowledge and on-the ground experience to be called a Media Education Expert.  She has been in many classrooms implementing critical analysis/media production workshops and designing curriculum.

She has impacted at least 10,000 New Mexico students directly with presentations, media productions, media education classes, co-deginging curriculum, mentorship and guidance. Pamela believes that every person has the right to understand and participate in the mediascape. When she’s not innovating media and learning, she is making art, hiking, camping, doing yoga or moving to the beat on the dance floor.  Pamela is a seasoned artist. 

Lisa Jo Goldman, M.A.: Director of Education and Curriculum

Lisa Jo Goldman has been actively involved in media education, production, and activism for over 20 years. She holds a BFA from the University of Wisconsin-Milwaukee, and a M.A. in Special Education (Gifted) from the University of New Mexico. She is an award-winning educator (Two “Teachers Who Inspire” awards in 2007). Additionally, she won awards for community radio production, including two 1st place and two 2nd place awards from The Milwaukee Press Club and the Wisconsin Broadcaster’s Association (2011) while working for 88Nine Radio Milwaukee.

She was Director of Education and Training for Santa Fe’s Youth Media Project from 2005-2010, and has been teaching media literacy, activism, and production in middle school, high school, and college settings since 1997. Lisa Jo teaches courses at the Santa Fe Community College (14 years) including: Writing for Mass Media, Media and Culture, Media and Gender, and Culture and Gender. She taught for the Santa Fe University of Art and Design (Media and Culture; and The Psychology of Creativity, among others). She also teaches dual credit courses for the Institute of American Indian Arts.

Lisa is an active participant in Santa Fe’s music scene as a drummer and vocalist. In her rare spare time, she enjoys playing music, writing, reading, eating really excellent food, hiking, camping, and frolicking with her Border Collie, Naima. Also, she is very short.